websites

Many contractors look at a website as an unrelated expense from marketing. This is regrettable and the major reason why many websites under-perform in their sales potential. Having a website is one thing, but you do not want to scare away your potential clients. The Internet is still very much in its infancy and therefore our view of the internet is still developing. It’s been a slow process, but many contractors’ stance towards website development and marketing has begun to evolve.

Unfortunately, far too many contractors still don’t consider websites as a part of their marketing efforts. They’ll pour thousands of dollars into traditional forms of marketing but fail to properly plan and execute their website or invest in effective online marketing strategies. The beliefs that the only reason a contractor should have a website, is so clients can see that they are ‘legit’, or see some photos of work they’ve completed, is tremendously wrong thinking.

As you begin to put time, energy and money into your online presence it is important that you consider your website as part of your overall marketing plan. Instead of being viewed as just another expense, your website should be considered as a marketing endeavor worthy of being incorporated fully into the marketing budget. Contractors that take this view are setting themselves up to have a long-term presence on the Internet as well as lasting success.